Since hard as it may be, although letting visit of your web page designing thoughts and itola.com playing the customer could possibly be of profit in the long run.
I know everything you are saying, you’ve been in the internet designing business long enough to learn what functions and will not doesn’t, what would my own customer know? Well after approaching web page design in the same manner, I’ve unfortunately acquired no additional choice but for give in to my ideal laid strategies and comply with the needs of my personal customers.
Development of good websites usually means which it has to be attractive to the eye, as well as being totally functioning to get Search Engine rewards, but finally it must screen professionalism meant for the business depicted.
Complying with W3C Standards (W3C Markup Affirmation Service) designed for both HTML and CSS validation can be paramount to good design and style and programming (but not necessary for good Yahoo PR, I will discuss in later posts), so when making we wish to use bottom part HTML format and CSS text typeface like Tahoma 11pt, to generate neat readable text and nice web page image designs.
I will list some cases of where letting move has rewards for each party involved and just how in some instances actually resulted in little or no web traffic for the web page.
Case Study 1 . Architectural Firm flash and font things
Our client wanted the application of Flash factors to display many architecture photos with a great fade among images and changes to main CSS Typeface used Tahoma 11pt typeface and replace by Century Medieval 11pt, that is used in all their very own logos and architecture design and style work.
As a general rule would know sneaking in Flash data files into your website results in W3C Validation undefined source failure, thus rendering the site Unacceptable Markup. After explaining this, the customer were feeling the need to have a nice graphical thumb style graphic far outweighed the importance of quality valid HTML Transitional Markup. To them the look and conception of their website to their customers was much more advantageous than complying when using the W3C.
In addition , they wanted the Century Gothic font instead of Tahoma. Simply by design Hundred years Gothic includes a much larger typeface height than Tahoma and once used increased the web page height larger than when using Tahoma thus resulting in the site featuring with slide bars when ever view below 1024 by 768 image resolution, where previously it fitted in the whole site perfectly.
Worth the customer accomplished the desired influences they wanted and finally it is the customer who usually knows best.
Case Study 2 . Box supplier becomes boxed in
Our buyer had started a new organization supplying cardboard boxes boxes with respect to moving and packing. That they wanted an easy site with heavy graphic image factors and minimum text at the home page.
Trying to explain to the customer the role of text structured search engines results and that having no legible text in the home page will limit the visibility, they choose design and style over effects. Why you might ask would a company limit their likelihood of being found on search engines? Well the question even now burns with us too, but since mentioned previous the customer often knows very best and the decision was only theirs to produce.
Their beliefs was straightforward, their website was purely to be used as a personal reference guide instead of the source of extra business, because their marketing strategies can be enough to garner consistent business.
To this day I even now wonder how come they limited their marketability and in particular their website which is usually online and may be searched at all times of the day.
And so in summary the very best laid strategies of mice and guys (well in cases like this web designers) can be a complete waste of good management for the reason that what I currently have stated almost all along the customer generally knows finest and in the end they are the ones paying for the service therefore sometimes it may be best to put together your guns and concede defeat.