Mainly because hard as it may be, although letting go of your web-site designing recommendations and listening to the customer could possibly be of benefit in the long run.
I know what you are saying, you’ve been in the web designing business long enough to be familiar with what works and will not doesn’t, what would my customer understand? Well after approaching web site design in the same manner, I have unfortunately experienced no additional choice but for give in to my finest laid programs and adhere to the likes of my own customers.
Development of good websites usually means that it has to be attractive to the eye, along with being completely functioning for Search Engine benefits, but in the end it must screen professionalism just for the business manifested.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) just for both HTML CODE and CSS validation is normally paramount to good design and style and programming (but not essential for good Google PR, I will discuss in later posts), so when designing we decide to use base HTML format and CSS text typeface like Tahoma 11pt, for making neat set up text and nice site image layouts.
I will list some cases of exactly where letting choose has www.wtcmanila.com.ph rewards for each party involved and how in some instances actually lead to little or no online traffic for the internet site.
Case Study 1 ) Architectural Company flash and font is important
Our client wanted the usage of Flash elements to display a variety of architecture photos with a decent fade among images and changes to first CSS Font used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is used in all their logos and architecture style work.
Because so many would know embedding Flash files into your site results in W3C Validation undefined source failing, thus making the site Broken Markup. Following explaining this kind of, the customer believed the need to have a nice graphical display style graphic far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and conception of their site to their buyers was far more advantageous than complying while using the W3C.
In addition , they wanted the use of the Century Medieval font instead of Tahoma. By design Hundred years Gothic includes a much larger typeface height than Tahoma and when used elevated the site height bigger than when using Tahoma thus leading to the site showing with slide bars once view under 1024 x 768 resolution, where previously it built in the whole webpage perfectly.
Ultimately the customer obtained the desired affects they wished for and ultimately it is the consumer who at all times knows greatest.
Case Study 2 . Field supplier turns into boxed in
Our customer had began a new business supplying card boxes intended for moving and packing. That they wanted a basic site with heavy visual image components and little if any text within the home page.
Explaining to the customer the role of text centered search engines effects and that having no readable text in the home page would probably limit their very own visibility, that they choose design and style over effects. Why you might ask might a company limit their probability of being available on search engines? Very well the question nonetheless burns with us too, but as mentioned before the customer generally knows ideal and the decision was exclusively theirs to make.
Their beliefs was simple, their website was merely to be utilized as a referrals guide certainly not the source more business, as their marketing strategies would be enough to garner continual business.
Even today I even now wonder how come they limited their marketability and in particular the website which is generally online and could be searched at all times of the day.
Consequently in summary the very best laid programs of rats and males (well in cases like this web designers) can be a ful waste of good management as what I experience stated every along which the customer always knows very best and in the end they are the ones paying for your service so sometimes is considered best to lay down your guns and acknowledge defeat.