Simply because hard as it may be, although letting go of your website designing suggestions and playing the customer could possibly be of benefit in the long run.
I know the things you are saying, you’ve been in the internet designing organization long enough to grasp what works and wont doesn’t, what would my personal customer understand? Well after approaching web development in the same manner, I have unfortunately had no different choice but to give in to my greatest laid ideas and adhere to the needs of my customers.
Development of good websites usually means that this has to be appealing to the eye, and being totally functioning pertaining to Search Engine rewards, but in the end it must display professionalism intended for the business depicted.
Complying with W3C Standards (W3C Markup Affirmation Service) to get both HTML CODE and CSS validation is paramount to good design and coding (but not necessary for good Yahoo PR, Let me discuss in later posts), so when making we prefer to use basic HTML formatting and CSS text font like Tahoma 11pt, to make neat easy to read text and nice web page image layouts.
I will list some cases of where letting go has rewards for both parties involved and exactly how in some situations actually lead to little or no online traffic for the site.
Case Study 1 ) Architectural Company flash and font issues
Our buyer wanted the usage of Flash components to display a lot of architecture pictures with a pleasant fade among images and changes to initial CSS Typeface used Tahoma 11pt typeface and replace by Century Gothic 11pt, which is often used in all the logos and architecture style work.
Since several would know embedding Flash documents into your site results in W3C Validation undefined source failing, thus object rendering the site Incorrect Markup. Following explaining this, the customer was feeling the need to have a nice graphical adobe flash style photo far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and notion of their site to their consumers was much more advantageous than complying while using the W3C.
In addition , that they wanted the use of the Century Gothic font rather than Tahoma. Simply by design Hundred years Gothic contains a much larger typeface height than Tahoma so when used elevated the web page height bigger than when using Tahoma thus leading to the site displaying with slide bars the moment view underneath 1024 times 768 resolution, where previously it built in the whole webpage perfectly.
Ultimately the customer obtained the desired impacts they wished and finally it is the customer who always knows greatest.
Case Study 2 . Package supplier becomes boxed in
Our client had started out a new business supplying cardboard boxes boxes with regards to moving and packing. They will wanted www.testimonibrainking.com a straightforward site with heavy graphic image components and minimum text to the home page.
Trying to explain to the customer the role of text based search engines benefits and that having no readable text around the home page might limit the visibility, they will choose style over effects. Why you may ask might a company limit their likelihood of being available on search engines? Well the question continue to burns around too, but as mentioned before the customer often knows very best and the decision was exclusively theirs to build.
Their viewpoint was straightforward, their website was merely to be employed as a guide guide but not the source of extra business, because their marketing strategies can be enough to garner continual business.
Today I still wonder for what reason they limited their marketability and in particular their website which is constantly online and can be searched all the time of the day.
So in summary the best laid ideas of rats and men (well in cases like this web designers) can be a complete waste of good management for the reason that what I include stated all along that customer often knows ideal and inevitably they are the types paying for the service so sometimes it may be best to take a nap your weapons and concede defeat.