As hard as it can be, nevertheless letting go of your webpage designing concepts and playing the customer may actually be of advantage in the long run.
I know what you are saying, you’ve been in the web designing organization long enough to find out what functions and will not doesn’t, what would my own customer understand? Well following approaching website creation in the same manner, I have unfortunately experienced no various other choice but to give in to my finest laid strategies and abide by the dreams of my own customers.
Development of good websites usually means that it has to be attractive to the eye, as well as being totally functioning for the purpose of Search Engine rewards, but ultimately it must display professionalism to get the business manifested.
Complying with W3C Standards (W3C Markup Validation Service) just for both HTML CODE and CSS validation is certainly paramount to good design and development (but not required for good Google PR, I will discuss in later posts), so when making we wish to use platform HTML formatting and CSS text font like Tahoma 11pt, for making neat readable text and nice site image designs.
I will list some cases of exactly where letting get has mobileedit.pro benefits for both parties involved and how in some conditions actually resulted in little or no website traffic for the site.
Case Study 1 . Architectural Company flash and font issues
Our client wanted the use of Flash components to display a number of architecture images with a nice fade between images and changes to primary CSS Typeface used Tahoma 11pt font and replaced with Century Gothic 11pt, which is used in all their particular logos and architecture design work.
Since many would know embedding Flash files into your web page results in W3C Validation undefined source inability, thus copy the site Incorrect Markup. After explaining this, the customer thought the need to have a nice graphical expensive style photo far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and understanding of their web-site to their consumers was a lot more advantageous than complying considering the W3C.
In addition , that they wanted the use of the Century Gothic font instead of Tahoma. By simply design 100 years Gothic incorporates a much larger font height than Tahoma and once used increased the site height bigger than when using Tahoma thus causing the site displaying with slide bars when view below 1024 x 768 quality, where recently it built in the whole site perfectly.
In conclusion the customer realized the desired affects they required and inevitably it is the consumer who definitely knows best.
Example 2 . Pack supplier turns into boxed in
Our customer had started a new organization supplying card boxes for moving and packing. They will wanted an easy site with heavy visual image components and little or no text over the home page.
Trying to explain to the customer the role of text structured search engines benefits and that having no readable text within the home page would probably limit all their visibility, that they choose design and style over results. Why you may ask would definitely a company limit their likelihood of being found on search engines? Well the question still burns around too, but as mentioned earlier the customer always knows finest and the decision was solely theirs to create.
Their beliefs was basic, their website was merely to be employed as a benchmark guide and not the source of extra business, because their marketing strategies would be enough to garner continuous business.
Today I even now wonder for what reason they limited their marketability and in particular their website which is constantly online and could be searched at all times of the day.
Therefore in summary the very best laid plans of rats and males (well in this case web designers) can be a utter waste great management for the reason that what I have got stated all of the along that the customer constantly knows greatest and in the long run they are the kinds paying for your service so sometimes is best to lay down your firearms and agree defeat.