Simply because hard as it can be, nonetheless letting proceed of your site designing creative ideas and listening to the customer might actually be of profit in the long run.
I know what you are saying, you’ve been in the world wide web designing organization long enough to recognize what performs and wont doesn’t, what would my customer know? Well following approaching web development in the same manner, I have unfortunately acquired no different choice but for give in to my ideal laid strategies and abide by the hopes of my own customers.
Construction of good websites usually means that this has to be attractive to the eye, as well as being completely functioning with regards to Search Engine rewards, but inevitably it must display professionalism intended for the business represented.
Complying with W3C Standards (W3C Markup Approval Service) for the purpose of both HTML CODE and CSS validation is normally paramount to good design and style and encoding (but not required for good Yahoo PR, I will discuss in later posts), so when designing we like to use foundation HTML formatting and CSS text font like Tahoma 11pt, to make neat readable text and nice site image styles.
I will list some cases of where letting head out has benefits for both parties involved and just how in some instances actually triggered little or no web site traffic for the web page.
Case Study 1 ) Architectural Company flash and font issues
Our customer wanted the usage of Flash components to display a variety of architecture images with a good fade between images and changes to classic CSS Typeface used Tahoma 11pt typeface and replace by Century Gothic 11pt, which is used in all all their logos and architecture design work.
As a general rule would know sneaking in Flash files into your webpage results in W3C Validation undefined source inability, thus copy the site Invalid Markup. After explaining this, the customer seemed the need to have a very good graphical flash style image far outweighed the importance of quality valid HTML Transition Markup. To them the looks and opinion of their website to their buyers was a lot more advantageous than complying with all the W3C.
In addition , they wanted the use of the Century Medieval font rather than Tahoma. By simply design 100 years Gothic includes a much larger font height than Tahoma then when used increased the page height larger than when using Tahoma thus resulting in the site presenting with scroll bars when view below 1024 by 768 resolution, where recently it built in the whole webpage perfectly.
Basically we the customer accomplished the desired impacts they desired and eventually it is the consumer who usually knows finest.
Example 2 . Box supplier turns into boxed in
Our consumer had started a new business supplying cardboard boxes intended for moving and packing. They wanted blog.joliesiam.com a simple site with heavy graphical image components and minimum text around the home page.
Explaining to the customer the role of text structured search engines benefits and that having no legible text for the home page would definitely limit all their visibility, they choose design and style over benefits. Why you may ask might a company limit their likelihood of being available on search engines? Very well the question even now burns around too, but since mentioned before the customer at all times knows greatest and the decision was only theirs to make.
Their viewpoint was simple, their website was purely to be used as a guide guide instead of the source more business, because their marketing strategies can be enough to garner consistent business.
To this day I continue to wonder how come they limited their marketability and in particular their website which is usually online and could be searched constantly of the day.
So in summary the best laid ideas of rodents and men (well in cases like this web designers) can be a ful waste of good management mainly because what I include stated each and every one along that customer generally knows very best and ultimately they are the types paying for the service and so sometimes it is very best to lay down your firearms and concede defeat.