While hard as it might be, nonetheless letting visit of your web-site designing thoughts and hearing the customer may actually be of advantage in the long run.
I know whatever you are saying, you’ve been in the web designing business long enough to discover what works and will not doesn’t, what would my own customer understand? Well after approaching web site design in the same manner, I have unfortunately acquired no different choice but for give in to my very best laid programs and comply with the chooses of my customers.
Structure of good websites usually means so it has to be appealing to the eye, along with being completely functioning just for Search Engine benefits, but eventually it must display professionalism for the business showed.
Complying with W3C Standards (W3C Markup Acceptance Service) with regards to both CODE and CSS validation is normally paramount to good style and programming (but not essential for good Yahoo PR, Let me discuss in later posts), so when designing we decide to use bottom part HTML format and CSS text typeface like Tahoma 11pt, to build neat readable text and nice web page image designs.
I will list some cases of where letting visit has rewards for each party involved and just how in some instances actually resulted in little or no website traffic for your website.
Case Study 1 ) Architectural Organization flash and font concerns
Our client wanted the usage of Flash elements to display a variety of architecture photos with a great fade among images and changes to first CSS Typeface used Tahoma 11pt font and replace by Century Gothic 11pt, which is used in all their particular logos and architecture style work.
Since several would know sneaking in Flash data into your webpage results in W3C Validation undefined source failure, thus object rendering the site Broken Markup. Following explaining this kind of, the customer noticed the need to have a very good graphical adobe flash style impression far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and opinion of their web-site to their consumers was a lot more advantageous than complying considering the W3C.
In addition , that they wanted the Century Medieval font instead of Tahoma. By simply design Hundred years Gothic provides a much larger font height than Tahoma and once used improved the webpage height bigger than when using Tahoma thus resulting in the site showing with scroll bars when view beneath 1024 back button 768 quality, where recently it built in the whole page perfectly.
In conclusion the customer achieved the desired affects they wanted and eventually it is the buyer who definitely knows very best.
Example 2 . Pack supplier turns into boxed in
Our client had started a new business supplying card boxes intended for moving and packing. That they wanted forasborsa.com a straightforward site with heavy visual image components and little or no text at the home page.
Trying to explain to the customer the role of text established search engines benefits and that having no legible text relating to the home page would limit their visibility, that they choose design over benefits. Why you might ask will a company limit their possibilities of being available on search engines? Well the question continue to burns with us too, but as mentioned before the customer generally knows finest and the decision was entirely theirs to generate.
Their school of thought was simple, their website was purely to be employed as a reference guide and never the source of extra business, as their marketing strategies can be enough to garner constant business.
Even today I continue to wonder why they limited their marketability and in particular their website which is definitely online and could be searched at all times of the day.
Hence in summary the best laid ideas of mice and males (well in such a case web designers) can be a utter waste of good management simply because what I possess stated almost all along which the customer constantly knows best and inevitably they are the ones paying for the service thus sometimes is best to put together your pistols and concede defeat.