When hard as it might be, yet letting head out of your site designing options and playing the customer may actually be of profit in the long run.
I know what you are saying, you have been in the world wide web designing business long enough to know what functions and wont doesn’t, what would my customer understand? Well following approaching web development in the same manner, I’ve unfortunately possessed no different choice but to give in to my finest laid programs and comply with the dreams of my own customers.
Structure of good websites usually means that this has to be appealing to the eye, and being completely functioning pertaining to Search Engine benefits, but finally it must display professionalism just for the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) with regards to both HTML and CSS validation is normally paramount to good design and development (but not required for good Google PR, Let me discuss in later posts), so when designing we wish to use foundation HTML format and CSS text font like Tahoma 11pt, to build neat easy to read text and nice webpage image designs.
I will list some cases of exactly where letting visit has rewards for each party involved and just how in some situations actually triggered little or no web traffic for your website.
Case Study 1 ) Architectural Firm flash and font concerns
Our client wanted the utilization of Flash components to display a variety of architecture images with a good fade between images and changes to main CSS Font used Tahoma 11pt font and replaced with Century Medieval 11pt, which is used in all all their logos and architecture design work.
Since several would know embedding Flash files into your web page results in W3C Validation undefined source failing, thus rendering the site Incorrect Markup. Following explaining this kind of, the customer sensed the need to have a very good graphical flash style picture far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and opinion of their site to their buyers was much more advantageous than complying along with the W3C.
In addition , they will wanted the use of the Century Medieval font rather than Tahoma. By simply design Century Gothic has a much larger typeface height than Tahoma when used elevated the web page height larger than when using Tahoma thus leading to the site featuring with scroll bars when ever view underneath 1024 a 768 quality, where recently it built in the whole site perfectly.
In the final analysis the customer realized the desired impacts they required and inevitably it is the consumer who definitely knows very best.
Case Study 2 . Container supplier turns into boxed in
Our client had started out a new organization supplying cardboard boxes to get moving and packing. They will wanted sandycreative.sk a basic site with heavy graphic image elements and little if any text for the home page.
Explaining to the customer the role of text centered search engines effects and that having no legible text in the home page would limit their very own visibility, that they choose design over results. Why you may ask would definitely a company limit their likelihood of being available on search engines? Very well the question still burns around too, but as mentioned previously the customer generally knows ideal and the decision was only theirs to create.
Their viewpoint was straightforward, their website was purely to be utilized as a benchmark guide rather than the source more business, as their marketing strategies would be enough to garner regular business.
To this day I still wonder so why they limited their marketability and in particular their website which is usually online and can be searched at all times of the day.
Therefore in summary the best laid plans of mice and males (well in such a case web designers) can be a say waste great management for the reason that what I experience stated pretty much all along the customer constantly knows best and finally they are the ones paying for your service therefore sometimes it is best to take a nap your guns and acknowledge defeat.