While hard as it might be, nevertheless letting choose of your website designing strategies and listening to the customer could possibly be of advantage in the long run.
I know the things you are saying, you have been in the web designing organization long enough to recognize what works and will not doesn’t, what would my own customer find out? Well after approaching web site design in the same manner, I have unfortunately possessed no different choice but for give in to my very best laid plans and conform to the hopes of my customers.
Structure of good websites usually means it has to be appealing to the eye, as well as being fully functioning just for Search Engine rewards, but in the long run it must screen professionalism for the business displayed.
Complying with W3C Standards (W3C Markup Agreement Service) for both CODE and CSS validation is normally paramount to good design and programming (but not essential for good Google PR, Let me discuss in later posts), so when designing we love to use foundation HTML format and CSS text font like Tahoma 11pt, to build neat set up text and nice site image styles.
I will list some cases of where letting travel has benefits for both parties involved and how in some conditions actually triggered little or no web traffic for the site.
Case Study 1 . Architectural Company flash and font things
Our consumer wanted the application of Flash factors to display many architecture images with a decent fade among images and changes to basic CSS Typeface used Tahoma 11pt font and replaced with Century Medieval 11pt, which is used in all the logos and architecture style work.
As a general rule would know embedding Flash data into your web-site results in W3C Validation undefined source failure, thus manifestation the site Unacceptable Markup. After explaining this, the customer was feeling the need to have a nice graphical adobe flash style picture far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and conception of their web-site to their clients was much more advantageous than complying while using W3C.
In addition , that they wanted the use of the Century Medieval font rather than Tahoma. By design Century Gothic incorporates a much larger font height than Tahoma then when used improved the web page height larger than when using Tahoma thus causing the site displaying with browse bars when ever view beneath 1024 by 768 resolution, where recently it fitted in the whole site perfectly.
In the final analysis the customer attained the desired affects they preferred and in the end it is the customer who constantly knows very best.
Case Study 2 . Field supplier becomes boxed in
Our buyer had started out a new organization supplying cardboard boxes with respect to moving and packing. That they wanted hepi-inc.net a simple site with heavy graphical image components and little or no text relating to the home page.
Trying to explain to the customer the role of text based search engines effects and that having no legible text to the home page might limit all their visibility, that they choose style over results. Why you may ask will a company limit their possibilities of being found on search engines? Well the question continue to burns with us too, but since mentioned previously the customer constantly knows finest and the decision was entirely theirs to build.
Their philosophy was straightforward, their website was purely to be utilized as a personal reference guide without the source of extra business, because their marketing strategies will be enough to garner continuous business.
Even today I continue to wonder so why they limited their marketability and in particular their website which is generally online and may be searched always of the day.
Therefore in summary the very best laid strategies of rats and men (well in cases like this web designers) can be a utter waste of good management when what I contain stated all of the along the customer usually knows greatest and inevitably they are the types paying for your service hence sometimes it is very best to put together your firearms and agree defeat.